What are you giving away BESIDES your book?

What are you giving away BESIDES your book?

“Hey, thanks for the free book! But how else are you going to entice me?” We all like bonuses. Think about your last trip to any major retailer and what influenced your purchasing decision? Might it have been a bonus? Sure, you wanted the toaster, but when...
The power of a memorable tagline.

The power of a memorable tagline.

All of the street vendors admit their food is the same as the next guy. So how do we choose where to go? We’re hunting for dinner on the huge square of Djemaa el-Fna in Marrakesh. There’s a row of food vendors with maybe 20 pop-up restaurants in a single...
Once you write a book, you get to do this.

Once you write a book, you get to do this.

Once you write a book, you get to do this. You don't even need to finish the book. Happy, right? ; Maybe just an outline would work. In fact, you can just be getting started. It can open doors for your before you even put pen to paper–or fingers to keyboard. You...